Following the success of #MarchForGiants in 2017, a herd of thousands of digital elephants again marched across global billboards in 2018 to continue the fight against poaching.View 2018 livestream
The second #MarchForGiants campaign was even bigger than the first. After marching across big screens in Manchester, Birmingham, London, Paris, Amsterdam and Melbourne, the virtual herd arrived in Kasane, Botswana on 16 March 2018.
“The total financial commitment announced was more than $ 6.2 million”
There, the March took its powerful call for change directly to a global conservation event called the Giants Club Summit. Held in the presence of Botswana’s President Khama, the Giants Club Summit brought together African leaders, conservationists and global influencers to determine the next steps for ensuring elephants and their habitats are protected, forever.
“ We must act now to protect elephants, before its too late”
At the Summit dignitaries, philanthropists and distinguished guests gathered to discuss scaling up investment in frontline protection to ensure elephants are adequately protected. The total financial commitment announced was more than $ 6.2 million.View our report on the Summit
In 2018, as well as people watching the #MarchForGiants herd trek across billboards, people could also watch it live streamed online.
Over 3,500 people, 10 leading brands, politicians and celebrities - including Rita Ora, Suki Waterhouse, and Mark Hamill - joined the March, helping to continue the fight to protect elephants and the landscapes they depend on.